Hello.

I am a retail marketing and CX designer with a foundation in graphic design and a focus on creating meaningful brand experiences in physical space. I specialize in turning strategy into stories—designing campaigns, environments, and in-store journeys that connect with people in real, human ways.

With deep experience across global retail, I’ve led everything from product launches to localized activations—always considering how people move through space, engage with visuals, and build connection with a brand.

Outside of work, I find creative balance in the quiet repetition of pottery and the movement of being outdoors. Both help me stay observant, present, and inspired.

Take a look around to see some of my recent work and the thinking behind it.